A map that makes the small economy visible — the corner shop, the rider, the person looking for work nearby — and puts the data behind it back in the hands of the people who generated it.
Where this started
The World Health Organization is clear that health is not settled by genes and medicine alone. It is shaped by the conditions people live in — what they earn, whether they have steady work, where they live, how far they got in school, which services they can actually reach. The shorthand for this is the social determinants of health.
Economic inequality does not merely sit alongside health inequality — it is one of its main drivers. When a handful of private platforms capture the opportunities in a neighbourhood, the falling income, the thinning security and the accumulating stress all land, eventually, on people's bodies.
Ordering dinner. Catching a ride. Finding a job. Buying and selling. One by one, the ordinary transactions of a day have moved onto digital platforms.
The gains from that shift are real. They are also unevenly shared. Platforms of this kind tend toward natural monopoly, and the leverage that gives them sits opposite everyone else in the transaction — the shop owner, the rider, the customer.
The structural issue
We now depend on digital platforms the way we depend on the power grid, the water supply and the road outside. The difference is who holds them: this infrastructure is privately owned, run for profit, and governed without any voice from the people who rely on it.
Why ThaiEconoMap
Thailand's community economy is not weak. Cooperatives, community enterprises, savings groups, social enterprises — the institutions are there, and they work. What's missing is anything digital that connects them to each other, or makes what they do visible to anyone outside.
The thinking behind it
An approach that treats social and environmental goals as the point of the exercise, and profit as a means to it. It runs on participation, decisions made together, and benefits that get distributed rather than extracted. In 2023, the UN General Assembly adopted a resolution promoting the social and solidarity economy for sustainable development.
SDGs 8, 10 and 12Digital resources built, governed and shared by the people who use them — held in common rather than owned outright by anyone. It's the old logic of the commons (the village forest, the shared well, the grazing field) applied to data, software and the platforms built on top of them.
Data · software · platformA healthy community is made of the relationships inside it — whether people trust each other, whether they feel they belong, whether they turn up when someone needs help. That is what carries a place through a bad year.
ThaiEconoMap is built to give those relationships somewhere to happen. People build the platform, use it and look after it together — and that process is itself a way of building community health.
“Not just building it. Not just opening it up. Everyone ends up owning it.”
Put the social determinants of health next to the solidarity economy and the digital commons, and the move that narrows the income gap is the same move that improves the odds of a healthier community.What it does
Puts shops and small producers on the map with the details people actually need — how to reach them, when they're open, how to order.
Matches people looking for work with employers a few streets away, so a job doesn't have to mean a long commute or a middleman.
Gets news, events and emergency alerts around the neighbourhood while they still matter.
A place to lend, pass on and pool what people already have — less waste, and more reason to know your neighbours.
What we expect to change
A working example of a digital platform run as public infrastructure — and an evidence-backed argument for economic policy that shares the gains.
A community keeps its own economic record, plans and allocates resources with it, and leans less on platforms it has no say over.
Small operators, workers, and customers reach the opportunities around them more easily, and have a better chance at a steadier income.
From the field
Akkanut Wantanasombut — researcher, Institute of Asian Studies, Chulalongkorn University
“We wanted data that sits close to people's lives — something the people who live there can actually pick up and use, that actually opens a door for the economy on their street.”
Akkanut WantanasombutData has become a resource on the order of capital or labour. And platforms now mediate more of an ordinary day every year — the meal, the journey, the purchase, the appointment.
The convenience is real. So is the question sitting underneath it. All that information — generated by people, shops, workers, whole neighbourhoods — is being turned into value for somebody. How much of it finds its way back to where it came from?
ThaiEconoMap started there. The premise is straightforward: data shouldn't be locked inside a handful of large platforms. It should be something people can reach, look after together, and turn into opportunity of their own.
Before ThaiEconoMap, there was Tamsang-Tamsong (launched in 2020) — a delivery platform built so that neighbourhood restaurants and motorcycle taxi riders would have a channel of their own. It was followed in 2025 by Nong Khoey Ma Thao Rai, an app for motorcycle taxi riders.
Commercial delivery was expanding fast at the time. Restaurants pushed prices up to cover the commissions, customers paid the difference, and plenty of riders were putting in longer hours to earn the same money.
From there the idea widened — from a way to order dinner into a shared record of an entire local economy. That became ThaiEconoMap.
“We started from a problem you could see plainly. The restaurants, the riders and the customers were all absorbing the cost of how the big platforms are built. So we wanted to find out what happens when a community has a tool of its own.”
In a lot of places the mobile grocery truck isn't a convenience — it's infrastructure. Especially for older residents, people who can't leave the house, people confined to bed, and the family members looking after them.
The trouble is the timing. The truck comes early one day and late the next, so nobody knows when to go out and wait. ThaiEconoMap gave the trucks a way to broadcast their position, and now people can watch one coming in real time.
“To some people this sounds like a small thing. For an older person, or someone caring for a patient, knowing where the truck is and when it will arrive changes how the whole day works.”
ThaiEconoMap is a web application with the map at the centre — the place where a neighbourhood's economic and social information collects. Restaurants, community businesses, grocery trucks, job openings, local service providers, and whatever people are offering to share.
A shop that never made it onto a big platform. A producer with no advertising budget. A service nobody outside the area has heard of. All of them can be recorded — and, finally, found.
“Most of the time the grassroots economy isn't short on capability. It's short on visibility. Put the information where people can see it and they find the shops, the services and the openings that were there all along.”
Wrong information is worse than none: it misleads, and it costs the whole thing its credibility. So submissions get checked before they go public.
Data stewards can be appointed at the area level, such as the district (amphoe), to review what residents send in. The reasoning is simple enough: nobody understands a place better than the people in it.
“If it's the community's data, the community should have a hand in looking after it. They're the ones who know whether that shop is still open, whether that road is passable, what's actually worth recording.”
What sets this apart from a lot of technology research is that it didn't stop at a working prototype. Every community turned out different. In some, shop owners were already fluent with digital tools. In others, that fluency was the constraint.
So in some districts the team worked with secondary schools. Students surveyed the businesses around them and entered the records for owners who couldn't yet do it themselves. The platform got its data — and the students got a much closer look at the place they live.
One direction from here is to take the tracking that works for grocery trucks and point it at local public transport — the songthaew pickups upcountry, where a route might run a few times a day and nobody can say when.
Live positions would let people plan a journey, wait less, and actually get where they're going. A small, concrete use of spatial data on a problem people meet every day.
ThaiEconoMap isn't only a digital map, or a directory of local businesses, or a piece of technology research. It's a social experiment with one question at the centre: if people can help build and use the data about their own lives, what changes?
At a moment when data is one of the world's most valuable resources, this is an attempt to make it something other than an asset for large organisations — to make it infrastructure that narrows a gap, generates income, and improves how people actually live.
“Having a platform isn't the point. Making it belong to people is — something a community helps steer, and shares in.”
Akkanut WantanasombutContact us
Whether you're a community thinking about using the platform, a researcher, a local authority, or simply someone with a question about the project — write to us. We read everything that comes in.
issie.ias@chula.ac.th
